SINCE 2009

LUDOVIC
BALLOUARD

ATELIER GENEVA

Only the present moment
has a meaning

PAST

TIME IS AN ILLUSION

PRESENT

ONLY THE
PRESENT
MOMENT

has a meaning

FUTURE

WE MAKE REAL

REFERENCE

“Upside down you turn me” — Diana Ross, 1980

THE COLLECTIONS

TIMEPIECES

2009

UPSIDE
DOWN

All hour numerals upside down except the current hour.
Past and future literally inverted.

MOVEMENT

51 jewels
228 components

CALIBRE

B01

PATENTED

In-house

Hour discs jump simultaneously at the hour change. Snail-cam mechanism visible through caseback.

2013

HALF
TIME

Hour numerals split in half across two discs.
Only the current hour is complete — lines up at 12 o'clock.

MECHANISM

Outer counter-
clockwise

INNER

Clockwise

COMPLEXITY

More than UD

1

INNER

2

OUTER

12

COMPLETE

THE HOROLOGIST

LUDOVIC BALLOUARD

Whimsical, humorous, deeply technical.
An independent spirit crafting timepieces by hand in the Geneva countryside.

BORN

Brittany

French father, Dutch mother. Childhood spent building model airplanes.

6 YEARS

Aircraft Tech

Technical foundation in precision mechanics. Six years.

1998

Watch School

Teacher's advice to pursue horology. The pivot begins.

3 YEARS

Franck Muller

After-sales service. Learning complications from masters.

7 YEARS

F.P. Journe

Worked on Sonnerie Souveraine. The pinnacle of chiming.

2009

Atelier Geneva

Founded in Geneva countryside. Independence begins.

Time is an illusion we make real.

Past and future don't matter — only NOW.

THE ATELIER

GENEVA COUNTRYSIDE

All cases, crowns, and buckles are hand-engraved in Geneva. Each timepiece is crafted individually, not mass-produced.

Independent spirit. Poetic, not industrial.

ATELIER

Ludovic Ballouard
Geneva Countryside
Switzerland

INQUIRIES

For appointments
and inquiries:
atelier@ballouard.com

CRAFT

Hand-engraved
In-house calibre
B01 movement